Thursday, February 3, 2011

An environmentally safe sunscreen that protects you and our oceans, rivers and lakes.

---------- Forwarded message ----------
From: "World-Wire" <>
Date: Feb 3, 2011 5:10 PM
Subject: &apos;Cousteau Finds Ideal Sunscreen: Protecting Both Humans And Oceans&apos;
To: <>


 'Cousteau Finds Ideal Sunscreen: Protecting Both Humans And

 Biodegradeable Reef Safe is Official SunCare of Jean-Michel
Cousteau's Ocean Futures Society


 ORMOND BEACH, FL, February 3, 2011 --/WORLD-WIRE/-- With a common
passion for preservation of the ocean environment, Jean-Michel
Cousteau's Ocean Futures Society has joined forces with Reef
Safe™ SunCare by Beach Buff® of Ormond Beach, Florida, to protect
both humans and the ocean world. Chosen as the Official SunCare of
Jean-Michel Cousteau's Ocean Futures Society, Reef Safe will donate a
portion of every bottle sold to support Ocean Futures' worldwide
efforts of preserving the ocean for future generations.

 Reef Safe SunCare <>
 ( <>
) was introduced by Tropical Seas® of Ormond Beach, FL, as a
sunscreen proven through a series of independent laboratory tests to
biodegrade in oceans, lakes and rivers. While protecting fragile
ecosystems, it also shields our skin from harmful rays. Reef Safe's
non-toxic to sea-life formula and biodegradeable claim is
scientifically substantiated, a testimonial that no other sun care
products on the market can make. Ocean Futures and Reef Safe will
continue their studies on sunscreens and how to live more gently on
our planet while still protecting people from skin cancer and other
exposure ailments.

 "If more companies showed their commitment to our environment and
made enlightened choices as Reef Safe has, we would have a much
better world on which to live. I commend their achievements, their
investment in our ecosystem and their vision to provide a "best
choice" to purchasers everywhere," states Jean-Michel Cousteau,
President and Founder of Ocean Futures Society
 ( <>
). "Our scientific team will continue to work with Reef Safe to
broaden ongoing tests of the products on a wide range of sea life."

 Reef Safe has grown in popularity among the avid diver and water
sportsman community, and being named the Official SunCare of Ocean
Futures now gives the company a higher level of credibility. Uniting
with Cousteau opens up new opportunities to educate consumers on the
advantages of using a biodegradeable sunscreen. After a comprehensive
series of independent laboratory tests, Reef Safe is the only sun care
on the market that can support and authenticate their biodegradeable
claim. And Ocean Futures wholeheartedly supports Reef Safe's
extraordinary efforts to make their product unique all while creating
a brand that really cares about the ocean environment and marine life.

 "When I started Tropical Seas (parent company of Reef Safe), the
idea of partnering with Jean-Michel Cousteau was something to aspire
to, and we knew it would take a lot of work to earn the respect of an
organization like Ocean Futures Society," says Dan Knorr, CEO and
President of Tropical Seas, Inc. "After extensive scientific
studies and efforts to get out in the retail market, we're finally
here. Not only do we have the respect of Cousteau and his Ocean
Futures team, but we're their Official SunCare! What an honor! Now
it's time for us to get our joint concern and messages out to the

 In 2011, not only will you begin to see co-branding efforts from
Reef Safe and Ocean Futures, but Cousteau will also use his speaking
engagement opportunities to spread the word about Reef Safe's
endeavors to protect marine life.

 "Together, we will do great things and raise awareness around the
world," proclaims Cousteau.

 Reef Safe by Beach Buff products are available in resort locations
across the U.S. Sunbelt, Hawaii and throughout the Caribbean islands,
and online at

 About Reef Safe SunCare

 Reef Safe™ SunCare by Beach Buff®, manufactured and distributed
by Ormond Beach, Fla. based Tropical Seas, Inc., addresses
well-documented concerns about the damage done to reefs and marine
life by the 4,000 to 6,000 metric tons of toxic sunscreens estimated
to wash off swimmers into the oceans every year. Reef Safe sunscreens
were subjected to a comprehensive series of independent laboratory
tests to support and authenticate the biodegradability of the
lotions. The research found that Reef Safe SunCare products
biodegrade, on average, less than 90 days in seawater and freshwater.
No evidence of toxicity to micro organisms and other sea life was
detected. Research also found that Reef Safe's waterproof formula
allows less than three percent of the product to come off in water,
which compares favorably to the estimated 25 percent of mass-market
brand lotions that come off in water. Official Suncare Product of
Jean-Michel Cousteau's Ocean Futures Society.

 For more information, visit
. Join the conversation on our Facebook Page!/pages/Reef-Safe-Suncare/101346743261060
 or on Twitter @ReefSafeSunCare.

 About Ocean Futures Society

 The mission of Ocean Futures Society is to explore our global ocean,
inspiring and educating people throughout the world to act responsibly
for its protection, documenting the critical connection between
humanity and nature, and celebrating the ocean's vital importance
to the survival of all life on our planet. Founded by Jean-Michel
Cousteau, OFS is headquartered in Santa Barbara, CA. with offices in
Paris, Lucca, Italy and Sao Paulo, Brasil. For further information,
go to: <>

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